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Privacy Policy

Effective Date: 07/07/2025
Last Updated: 07/07/2025

This Privacy and Cookie Policy explains how CareBuilder, CareBuilder BV, (The Netherlands) and CareBuilder UK Ltd (United Kingdom), processes personal data when you use our website and services. For simplicity, "CareBuilder", "we", "us", or "our" refers collectively to both CareBuilder BV and CareBuilder UK, unless specified otherwise.


We respect your privacy and are committed to protecting your personal data in accordance with the requirements laid down in UK and EU data protection legislation, including the General Data Protection Regulation (EU GDPR and UK GDPR).

1. Amendments

It is possible that this privacy and cookie policy will be updated in the future. Any changes will be posted on our website with a revised "Last Updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your data.

 

2. Processing Purposes

We process your personal data for the following purposes:

  • To grant access to our website.
     

  • To allow the use of various features on our website.
     

  • To respond to requests made via our "Request a Demo" form.
     

  • To gain insight into how our website is used.
     

  • To manage and analyse customer interactions using HubSpot.
     

  • To deliver marketing communications if you have opted in.
     

We will only process your personal data where one of the following applies:

  • You have given explicit consent.
     

  • It is necessary to perform a contract with you or to take steps at your request before entering a contract.
     

  • It is necessary for compliance with a legal obligation.
     

  • It is necessary for our legitimate interests, provided your rights and freedoms are not overridden.
     

You can withdraw your consent at any time without affecting the lawfulness of prior processing.

 

3. Categories of Personal Data

We may collect and process the following types of personal data:

  • Name
     

  • Email address
     

  • Phone number
     

  • IP address
     

  • Cookie ID
     

  • Browser and device information
     

  • Pages visited and interactions (via cookies)
     

  • Any additional personal data provided in our contact or demo request forms
     

 

4. Retention Periods

We retain your personal data only as long as necessary for the purposes outlined above or to comply with legal obligations. When data is no longer required, it will be securely deleted or anonymised.

 

5. Cookies and Tracking Technologies

We use cookies on our website, some of which are set by us and some by third parties (e.g., HubSpot). Cookies are used for:

  • Website functionality and security (essential cookies)
     

  • Analytics and performance (non-essential cookies)
     

When you first visit our website, you are presented with a cookie consent banner. We do not place non-essential cookies without your consent. You may withdraw your consent or adjust your preferences at any time using your browser settings or cookie controls.

If you disable cookies, some features of our website may not function properly. For more information on our use of Cookies see our cookie policy.

 

6. HubSpot

We use HubSpot for customer relationship management (CRM), contact forms, marketing automation, and website analytics. Data collected via HubSpot includes:

  • Form submissions (e.g., demo requests)
     

  • User behaviour on the website
     

  • Marketing preferences and communication history
     

HubSpot may store data on servers located outside the EEA or UK, including the United States. We rely on Standard Contractual Clauses (SCCs) or other legally acceptable mechanisms to safeguard international transfers.

More information is available in HubSpot’s Privacy Policy.

 

7. Third-Party Websites

Our website may contain links to external sites. This Privacy and Cookie Policy does not apply to those third-party sites. We recommend you consult their privacy policies before providing any personal data.

 

8. Your Rights

Under the EU and UK GDPR, you have the following rights:

  • Right to access your personal data
     

  • Right to rectification
     

  • Right to erasure (‘right to be forgotten’)
     

  • Right to restriction of processing
     

  • Right to data portability
     

  • Right to object to processing
     

  • Right to withdraw consent at any time
     

  • Right to lodge a complaint with your national data protection authority
     

To exercise your rights, please contact us at:
dpo@carebuilder.com

To ensure your identity, we may request verification before processing your request. If your request relates to cookie data, you may be asked to send a copy of relevant cookie information from your browser.

 

9. Supervisory Authorities

If you believe we have not handled your data correctly, you have the right to lodge a complaint with your local data protection authority:

 

10. Contact Details

If you have questions or requests relating to this policy or your personal data, please contact:

dpo@carebuilder.com

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